Coca-Cola Truck and Car Paint Schemes
Coca Cola did not become one of the worlds most recognized brands by accident. From day one they spent lots of time and money developing their identity. Every year or when needed the company would put out standardization bulletins covering how everything with the Coca-Cola name should look. The Coca-Cola logo & look needed to be the same worldwide on everything. Stationary, checks, uniforms and of course trucks. Trucks were and still are an important way for Coca-Cola to advertise. Here are some pages from two different years, 1957 and 1948 on how Coca Cola trucks and cars should be painted. Hope you enjoy them.
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Coca-Cola Truck Painting 1948
Coca-Cola Truck Painting Standard Scheme
Coca-Cola Standard Truck Body Paint Theme
Coke 1948 Car Painting
1957 Coca-Cola Truck Paint Scheme
1957 Coca-Cola Truck Paint Scheme #2
Coca-Cola Truck Painting 1957 #3
Coca-Cola Truck Painting 1957 #4
Coca-Cola Truck Painting 1957 #5
Coca-Cola Car Painting 1957
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