Coca-Cola’s Sprite Boy
The Coca-Cola Company used a lively little character in its advertising in the 40’s and 50’s called “Sprite Boy”. He was created by their staff artist, Haddon Sundblom. He was the artist who created the Coca-Cola’s version of a jolly Santa.
Due to his name, there has been some confusion about the origins of Sprite Boy. He has nothing to do with the Company’s soft drink, Sprite, as some people think. The soft drink Sprite was created much later than Sprite Boy’s use in Coca-Cola’s advertising. Sprite was invented in 1961. This character was called “Sprite Boy” because he was a sprite, or elf. He first appeared in a Coke ad in 1942 introducing the name “Coke”. The purpose of the ad was to help consumers identify the name “Coke” with their familiar favorite Coca-Cola. In 1943, the Sprite Boy appeared in ads encouraging Americans to “Buy United States War Bonds”. He appears to have been phased out shortly before the drink by the same name was released.
Blog in if you have anything interesting to add. We’d love to know if you have more facts about the origins and use of Sprite Boy, as so little is available.
Quite interesting… I never knew of the Sprite Boy, and I would have just assumed it was for the soda itself. They should bring him back!