TruAde Noncarbonated Orange
“A Better Beverage”
The beverage sold as Tru-Ade was actually a pasteurized, non-carbonated soft drink. It was made with concentrated fruit juice and was available in both orange and grape flavor. It was bottled in Washington, DC from 1942 to 1969, although they were headquartered in Chicago, Illinois. In 1947, after the sugar shortages of WWII were behind them, the management at Tru-Ade, Inc. decided to get into the cup vending business. They designed and had manufactured a vendor called the Tru-Ade Cup Dispenser. Tru-Ade seems to have gone out of business some time in the 1970s.
Tru-Ade is no longer available as far as I can determine, but there are an awful lot of people who’ve left posts all over the Internet asking where they can find some. It must have been a delicious drink!