“Pure as Sunshine”
Sun-Rise started as a beverage line created by a soft drink manufacturer and bottler called the Tazewell Manufacturing Company. The company was started in 1910 by W. A. Scott and was located in North Tazewell, Virginia. The Sun-Rise line was developed as a group of fruit-flavored soft drinks in addition to a root beer flavor. Some of the other flavors available in the Sun-Rise line were Strawberry, Orange, Black Cherry and Lemon Sour flavors.
In 1922 the company name was changed to The Was-Cott Corporation, after their most famous soft drink, Was-Cott Ginger-Ale. The name changed again in 1931 to the Sun Rise Bottling Company, when the company was sold to James G. Buston. They started three new drink brands: Chro-Mo, Tazewell Orange and 2 To 1. They also continued to make the Sun Rise Beverages line.
In 1956 Sun Rise Beverages was sold and relocated. The new Sun-Rise Incorporated was now located in Marshall, Minnesota. The brand went national with the help of the Coca-Cola Company that took over the bottling and distribution of the Sun-Rise line.
I have been able to determine that Sun-Rise soda was around into the 1970s. If you have additional information to add, please blog-in and share it.
North Tazewell, Virginia