“Fine Flavor Means Mohr”
The Mohr Brothers Bottling Co. was started in 1902 by Edward, Henry and William Mohr, as well as their brother-in-law, James Faurot. It began by supplying beverages to candy stores and social events, like ice cream socials and outdoor events. Later their market was mainly taverns and grocery stores, but they also sold cases of soda to church functions and other organizations.
Through the years, Mohr Bros. stuck to its line of old fashioned flavors, like root beer, ginger ale, lime, orange, blood orange, cherry, grape, cream, strawberry, grapefruit, lemon-lime and cola. Most likely, the bottlecap we have featured here for Pic-Up soda is for a lemon-lime soda, the Mohr Bros. version of 7-Up.
Mohr Bros. was sold in 1983 to John Kolb, who was formerly with Vernors, Inc. Richard Mohr, whose grandfather was one of the original founders, stayed on as company president. The company was renamed the Kolb Beverage Company and was selling a total of 16 flavors at that time.
Richard Mohr eventually bought the company back from Kolb. Mohr had a reputation for being very hands-on with the business. He could be seen on the factory floor in work clothes, mixing the soda flavors by hand, referring to the recipe book containing the company’s 80-year-old formulas. Richard Mohr had started working at Mohr Bros. in 1940 at the age of 14. He passed away in 2002 at the age of 75. There is no further mention of the bottling company after his death, so I doubt they are still in operation.
The Mohr Brothers Bottling Co.