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Retro Road Maps: 1960s Enco California and Nevada Road Map

Humble Oil & Refining Co Road Map

This road map was distributed in the mid- to late 1960s by filling stations operating under the Enco name. They were a subsidiary owned by the Humble Oil & Refining Co. Although their logo has a striking resemblance to the Esso logo, they were not the same company, but rather Enco and Esso were both subsidiaries of Humble Oil. The similarity in logos and names lead Esso to demand that Enco discontinue use of their name. Humble Oil’s solution was to take Enco to states where Esso did not have a presence, like California.

Both the front and the back of this road map are very similar. One side shows illustrations of sightseeing locations in California, the other, in Nevada. Both sides also feature the Enco Oil Drop Man known as “Happy”.

Last updated: April 15, 2009
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About Ann

Ann is a web assistant and project manager with Retro Planet. After prior stints in the advertising and publishing worlds, she has found her place with the company. She is a serious anglophile and history buff, with a passion for anything from the past, especially retro inspired decor.

  • Melinda Bloom

    Is this for sale? Price?

  • http://www.retroplanet.com admin

    Hi Melinda,
    No, this map is not for sale. You should browse eBay, vintage maps turn up there from time to time.


  • Anne Hawthorne

    My parents have some vintage maps. I hate to throw them out. Do you know anyone who we could send off the whole lot to?

  • http://www.DanaCarreraDesigns.etsy.com Dana

    There is an Enco Western U.S. map on this site for sale.

  • Ed

    I think you’re mistaken about Enco. Standard Oil Company of New Jersey was one of the several companies that were formed from the breakup of Standard Oil. There were also Standard Oil NY (Mobil), Standard Oil Ohio (Amoco) etc. Standard NJ kept the Esso (S.O.) name but they were not able to use it in all the states. So, they used Enco, Humble and maybe some others. They decided, in 1972, to create a new name to use in all 50 states. This name is Exxon. This made national advertising much easier. Standard Oil NJ was also formally changed to Exxon Corporation. They still use Esso abroad.

  • james

    my granpa gave me an enco western united states map from 1962

  • james

    i need more old maps and am willing to buy some