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Stanley Home Products

Stanley Products box

Stanley Home Products representative delivery box. (late ’70s/early ’80s)

As a kid in the early to mid-1970s I remember boxes and all sorts of products lined up my Grandmother’s kitchen. Cleaners, soaps, shampoos and fragrance bottles were being packed in bags and boxes, ready for delivery. She was a Stanley Home Products representative.

SHP was founded in in Westfield, Massachusetts in 1931 by Frank Stanley Beveridge (vice president of sales for The Fuller Brush Company) and his associate, Catherine L. O’Brien. The goal was to influence people facing economic hardship due to the Great Depression to start their own business. People would put up a small investment and would then sell products people use every day. Initially a door-to-door selling company, SHP offered household cleaners and cleaning tools.

In the late ’30s an SHP dealer started giving product demonstrations to clubs in order to boost sales volume. Fellow dealers were excited about this unique method and took it a step further by creating what is called the “party plan”. Homemakers would invite their friends for demonstrations. The hostess would provide light refreshments and would receive a gift for hosting the party. The party plan quickly became popular and is the primary method the company uses today.

Interestingly, many of SHP’s early representatives went on to create their own enterprises. Mary Kay Ash, founder of Mary Kay Cosmetics, received early training through SHP, and Brownie Wise moved on to Tupperware. Wise focused exclusively on the party plan concept and soon the method was outselling all of Tupperware’s store sales.

Over the years, SHP launched and expired various product lines. When I was a kid the company introduced the That’s My Girl line, which featured brushes, combs, shampoo and other “beauty” items. They also used to sell costume jewelry, kitchen gadgets and utensils and various knickknacks.

1960s SHP Ad

Stanley Home Products Ad (Late 1960s)

Today, SHP sells mostly fragrances, home cleaning solutions and vitamins. Many lines from decades ago were discontinued. You can shop them online here.

Do you remember the SHP of the ’50s to the ’70s? Have an old catalog? We’d love to see some more history from this retro company.

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Last updated: March 16, 2013
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About Pamela

Pamela is Retro Planet's Webmaster & Social Media Director. She posts on retro memories, home decor, design basics, retro advertising and more. She grew up in the '70s and has many fond memories of "simpler toys" and playing outside.

  • jc kliewer

    During 1964 to 1969 we resided in Wichita, Ks.. I hosted a home products party and for the volume sold I received a table lamp which I still have and it is still working. The lamp is complete except for a replacement shade. Would love to know if any one else has one of these lamps or other products received as a gift.

  • http://www.pamelahazelton.com Pamela Hazelton

    Oh, I’d love to see a picture of the lamp. Can you post? I can then tweet out in a hunt for a shade.

  • William Maschek

    My Aunt recently passed away & her daughter posted this picture looking for info. If you can be of any assistance please let me know. :

    “I found this beautiful heart necklace in mom’s jewelry box. It says SHP on the little tag. I think that may stand for Stanley Home Products. Mom sold those products in the 70′s. Anyone know anything about it?”

  • Madeline Beer

    Does anyone know where I could find a Stanley Home Split Duster from about 1952?

  • Beth

    can you provide a list of the hostess gifts that was given back then? I have a old hard-top hair dryer and I believe it’s possible was gift from then. Can’t find any pictures of it online and curious to know what it’s worth now.