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Real Bacon in 90 Seconds

Reddi-Bacon AdvertisementSince I’m a lover of all things bacon (read the history of bacon) I just had to share this 1964 “before it’s time” product by Reddi-wip.

Reddi-Bacon was pre-cooked bacon packaged with an absorbent paper pad between sheets of foil. The packets – each containing four slices of bacon – were designed to be inserted into standard household toasters. In just 90 seconds, one could chomp down on salty deliciousness.

Unfortunately, package leaking became a concern. Since it was possible for some excess fat to drip, many saw the product as a fire hazard (as well as a potential toaster-killer).

Despite patent filing and a marketing campaign, Reddi-Bacon never completed its test markets, and the product was pulled.

While many resources (including CNN) have since labeled Reddi-Bacon as a dumb idea, I have to give Reddi-wip two thumbs up for thinking outside the box, even though it would be much later before their idea reached full fruition… for our microwaves.

I take my bacon seriously. My cooking method of choice is with an old electric skillet. But, hey, if I’m in a hurry and am craving one of my favorite snacks, I’d totally go for tossing a metal packet in the toaster or toaster oven. I’d think the result would be a crispier treat with better flavor than I’d get from the microwave.

Oh, to have been a home tester of a product like Reddi-Bacon. I would have gladly sacrificed a toaster or two. With fire extinguisher nearby, of course.

 

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About Pamela

Pamela is Retro Planet's Webmaster & Social Media Director. She posts on retro memories, home decor, design basics, retro advertising and more. She grew up in the '70s and has many fond memories of "simpler toys" and playing outside.