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Coca-Cola Slogans Throughout the Years

Coca-Cola Slogan Art - Delicious and Refreshing

Coca-Cola Slogan Art: Delicious and Refreshing (1904)

Since 1886, Coca-Cola has issued more than 45 official slogans. That’s an average of one for every 2.5 years.

Slogans were used not only to describe the carbonated beverage, but were reflective of trends during the time they were used.

How many of these do you recall?

1886: Drink Coca-Cola (To let people know Coca-Cola was a drink, not a medicine.)

1904: Delicious and Refreshing

1905: Coca-Cola Revives and Sustains (Originally, Coca-Cola was created to as a drink to improve health and provide endurance.)

1906: The Great National Temperance Beverage (A response to anti-alcohol laws.)

1908: Good Til the Last Drop (If you recognize this…you’re right. This was later used as the slogan for Maxwell House Coffee.)

1917: Three Million a Day (A phenomenal achievement over the 9 glasses a day average in 1886.)

1922: Thirst Knows No Season (A campaign to tell people Coca-Cola is a great drink choice in the winter, too.)

Coca Cola Delicious 5 Cents Metal Sign

Coca-Cola Delicious - Refreshing 5-cents Metal Sign Reproduction

1923: Enjoy Life

1924: Refresh Yourself

1925: Six Million a Day (As opposed to the 1 billion a day mark passed in 1997.)

1926: It Had to Be Good to Get Where It Is

1927: Pure as Sunlight

1927: Around the Corner from Everywhere

1929: The Pause that Refreshes

1932: Ice Cold Sunshine

1938: The Best Friend Thirst Ever Had

1939: Thirst Asks Nothing More

1939: Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola

1942: The Only Thing Like Coca-Cola is Coca-Cola Itself

Reproduction Coca-Cola It's the Real Thing Retro Advertising Tin Sign

Reproduction Coca-Cola"It's the Real Thing" 1969 Advertising Tin Sign

1948: Where There’s Coke There’s Hospitality

1949: Along the Highway to Anywhere

1952: What You Want is a Coke

1956: Coca-Cola … Makes Good Things Taste Better

1957: Sign of Good Taste

1958: The Cold, Crisp Taste of Coke

1959: Be Really Refreshed

1963: Things Go Better with Coke

1969: It’s the Real Thing

1971: I’d Like to Buy the World a Coke (part of the “It’s the Real Thing” campaign)

1975: Look Up America

1976: Coke Adds Life

1979: Have a Coke and a Smile

1982: Coke Is It!

1985: We’ve Got a Taste for You (for both Coca-Cola & Coca-Cola Classic)

1985: America’s Real Choice (for both Coca-Cola & Coca-Cola Classic)

1986: Red, White & You (for Coca-Cola Classic)

1986: Catch the Wave (for Coca-Cola)

1987: When Coca-Cola is a Part of Your Life, You Can’t Beat the Feeling

1988: You Can’t Beat the Feeling

1989: Official Soft Drink of Summer

1990: You Can’t Beat the Real Thing

1993: Always Coca-Cola

2000: Coca-Cola. Enjoy

2001: Life Tastes Good

2003: Coca-Cola … Real

2005: Make It Real

2006: The Coke Side of Life

Other slogans have been used in advertising and on collectibles, such as “Pause… Go refreshed” (early 1940s) and “Your thirst takes wings” (late 1940s), but do not appear on the company’s official slogan listing.

Coca-Cola slogans are useful when attempting to date collectibles, such as clocks, tin signs and advertising.

So, how many of these did you know?

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Last updated: May 3, 2012
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About Ann

Ann is a web assistant and project manager with Retro Planet. After prior stints in the advertising and publishing worlds, she has found her place with the company. She is a serious anglophile and history buff, with a passion for anything from the past, especially retro inspired decor.