In 1948, Nestle developed a chocolate powder mix that easily turned milk into chocolate milk. In the US, it was called Nestle Quik. In 1973, the Nestle Quik Bunny, named Quiky, was introduced as the company’s mascot in the US.
In Europe, he was known as Quicky, the Nesquik Bunny. In France and Greece, a completely different character—a yellow monster named Groquik—represented the company. He was a yellow monster named Groquik. (Groquik’s name is a variation of Gros Quik, which translates to “Fat Quik”.)
By year 2000, the powder was renamed Nesquik, and Quiky took over as mascot worldwide. The “Q” on his chest was changed to an “N”, and Nestle changed his name to “Nesquik Bunny”.
Quiky appeared in several television commercials, and many featured the recognizable jingle: “It’s so rich and thick and choco-lick! But you can’t drink it slow if it’s Quik!”
Quiky’s voice was provided by Barry Gordon, an American actor.
Quiky also appeared in print ads in several magazines and newspaper coupon circulars. In the 1980s an ad featuring DC Comics’ Superman showed Quiky riding on the superhero’s shoulders. The ad was titled “Superman Meets the Quik Bunny.”
Keeping with the times, Nestle Quik ads always touted the delicious flavor and nutritional qualities of the chocolate powder, which appealed to adults. To appeal to kids, the bunny often engaged in popular athletic activities, like skateboarding, stressing the ability of Nesquik to provide energy and nutrition while children have fun and enjoy the chocolatey taste.
The Nesquik Bunny is a popular icon, and merchandise such as dolls, bobble heads, and mugs have been created in his likeness. The merchandise made before his “Q” changed to an “N” and containers produced before the name change are collector’s items today.
Take a look at an early animated commercial featuring Quiky: