GM’s chief designer, Harley J. Earl, conceptualized an American-made convertible sports car that could be sold for about the same price as a family car.
The Edsel’s Poor Timing, Planning and Execution The Edsel was an automobile that has become synonymous with failure. There are many reasons why the car was such a disaster. Simply put, the Edsel failed because of a combination of planning, marketing and production problems. There were internal changes at Ford that resulted in a lack [...]
In the years following WWII, Americans were increasingly drawn to the smaller size and unique styling of European sports cars. At first, foreign cars weren’t selling in the US in large numbers, but American carmakers didn’t offer anything to compete with them either. It wasn’t until the late ’50s that car manufacturers started to realize [...]
The Chevy Camaro was manufactured from 1966 (for the 1967 model year) to 2002. Classified as a pony car (because of its relatively smaller size), it was released in 1967 by GM’s Chevrolet division to compete with the Ford Mustang. Compared to other cars produced in the same year, the Camaro was technically a compact. [...]
For many, the Pontiac GTO was the ideal muscle car and was instrumental in defining exactly what a muscle car is: an American-made mid-sized, 2-door, rear-wheel drive car with a very powerful engine. Many other high-powered cars led up to the GTO, but this model was the car that captured the attention of both the [...]