The popularity of the nursery rhyme may have led to the use of the Jack Sprat character to advertise tea and other food products.
The Esso Oil Drop Man
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The Esso Oil Drop Man is an advertising character that was first seen in campaigns by Esso’s Danish company during World War II. He was created to explain the reason behind shortages in petroleum products during the war. Soon after his debut, other European affiliates began to use this cute character in their advertising campaigns. [...]
The Dutch Boy
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Dutch Boy was picked as a trademark to represent the high quality paint that the National Lead Company produced using the “Dutch Process.”
Fisk Tire Boy
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The little Fisk Tire Boy was created in 1907 by an artist working for the advertising agency retained by Fisk Rubber Corporation. The artist, Burr E. Giffen, was only eighteen years old. He drew a sketch of a little boy wearing one-piece sleeper pajamas, and yawning very wide. In one hand he held a candle, [...]
Mr. Clean
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Mr. Clean came on the scene in 1958 when Proctor & Gamble introduced its new all-purpose cleaner. The name Mr. Clean was agreed upon even before the product was fully developed. He was drawn in 1957 by Ernie Allen from the advertising agency Tatham-Laird & Kudner as a muscular, tanned, bald man. It has been [...]
