1935 Wayne Model 50 Displaymeter

Gas pumps with display space were introduced around 1932. These pumps had a built-in display case for batteries and accessories, while some larger cases could even accommodate tires. These Displaymeters served the purpose of displaying car accessories right at the gas pump island in the hope of encouraging impulse buying. Wayne Factory advertisements stated that the Displaymeter “makes your island a blazing front of light and your station becomes an attractive place to shop at night when other stores are closed.”

The Model 50 Displaymeter has the elegant Art Deco stepped sides typical in the 30’s Wayne pump design, with the addition of the 4 glass sides and shelves to display merchandise. This pump was restored with the Texaco gas company logo and illuminated globe. The sight meter is outside of and above the clock face as was the design in the early 30’s. Not only are these pumps very striking, but also they are extremely rare.

This Displaymeter was restored by Vintage Vending and is not for sale.

Retroplanet.com museum images copyright © 1997-2008
by Vintage Vending Inc./retroplanet.com
This material may not be reproduced without permission

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